Last updated: 23 Nov 2025

Amy Edwards Home is a trading name of Amy Edwards Home Ltd (“we”, “us”, “our”).

Registered address: 8 Teal Cl, Totton, Southampton SO40 8TG, United Kingdom

📞 +44 7825 002868

📧 contact@amy-edwards-home.co.uk

🌐 https://amy-edwards-home.co.uk

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you access our website (the “Website”), place an order, create an account, or interact with us in any way.

This policy complies with the UK GDPR, the Data Protection Act 2018, and Google Merchant Center Requirements.

1) Data Controller

The data controller responsible for your personal data is:

Amy Edwards Home Ltd

8 Teal Cl, Totton, Southampton SO40 8TG, United Kingdom

📞 +44 7825 002868

📧 contact@amy-edwards-home.co.uk

2) Personal Data We Collect

We may collect and process the following types of personal data:

Identity & Contact Data

• Full name
• Email address
• Phone number
• Billing and delivery address

Order & Payment Data

• Order details
• Payment confirmation data (we do NOT store full card numbers)
• Transaction IDs provided by payment processors (Payments are securely processed via PCI DSS–compliant providers.)

Account Data

• Username
• Hashed password
• Saved addresses
• Order history

Technical & Usage Data

Collected automatically when browsing:

• IP address
• Device type, browser type/version
• Login data and time zone
• Pages viewed, time spent, cart events
• Cookies, tracking technologies

Marketing & Communication Data

• Newsletter preferences
• Opt-in/opt-out records

Customer Support Data

• Emails, messages, forms, chat transcripts
• Photos/videos used for returns, warranty claims, delivery disputes

Gift Recipient Data

• Recipient name & delivery address (used only to fulfil the order)

Children’s Data

We do not knowingly collect data from children under 13. Contact us if you believe a child has provided data.

3) How We Collect Personal Data

We collect data:

Directly from you

• When you place an order
• When you create an account
• When you contact us
• When you subscribe to newsletters

Automatically

• Cookies, pixels, tags
• Website usage analytics

From third parties

• Payment processors (Stripe, PayPal, etc.)
• Delivery partners (Royal Mail, DPD, etc.)
• Analytics and anti-fraud tools
• Advertising platforms (Google, Meta, etc.)

4) Why We Use Your Data (Legal Bases – UK GDPR)

You may withdraw your consent for marketing at any time.

5) Cookies & Tracking Technologies

We use cookies to:

• Keep your cart active
• Enable secure checkout
• Improve Website performance
• Analyse traffic (Google Analytics, etc.)
• Personalise marketing (Google Ads, Meta Pixel, if enabled)

You can manage or disable cookies via:

• Your browser settings
• Our cookie banner

Essential cookies cannot be disabled as the Website will not function correctly.

6) Do We Share Your Data?

We do not sell your personal data.

We may share data only with trusted third parties:

• Payment processors (Stripe, PayPal, etc.)
• Delivery partners
• Email/SMS providers
• Hosting & IT providers
• Analytics & advertising platforms
• Professional advisers
• Authorities when required by law

All partners follow strict confidentiality and data protection rules.

7) International Transfers

If we use service providers outside the UK/EEA, we apply legal safeguards:

• UK-approved Standard Contractual Clauses (SCCs)
• UK International Data Transfer Agreement (IDTA)
• Adequacy decisions where applicable

8) Data Retention

We keep personal data only as long as necessary:

• Orders & invoices: up to 6 years (legal obligation)
• Customer accounts: until deleted
• Marketing data: until unsubscribed
• Support records: up to 6 years
• Dispute/claim data: as required for legal protection

9) Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Request correction
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw marketing consent at any time

To exercise your rights, email: contact@amy-edwards-home.co.uk

You may also lodge a complaint with:

Information Commissioner’s Office (ICO)

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

10) Security Measures

We implement strong security practices, including:

• SSL/TLS encrypted Website
• Secure payment gateways
• Hashed passwords
• Restricted staff access
• Firewalls & anti-fraud measures

While no system is 100% secure, we take all reasonable steps to protect your data.

11) Third-Party Links

Our Website may contain links to third-party sites.

We are not responsible for their privacy practices—please review their policies.

12) Testimonials & Reviews

If you leave a review, we may display it using only your first name and town unless you request removal.

To remove a review, email: contact@amy-edwards-home.co.uk

13) Changes to This Policy

We may update this Privacy Policy occasionally.

The “Last updated” date reflects the most recent version.

We will notify you of any material changes.

14) Contact Us

For questions about this Privacy Policy or your data:

Amy Edwards Home Ltd

8 Teal Cl, Totton, Southampton SO40 8TG, United Kingdom

📞 +44 7825 002868

📧 contact@amy-edwards-home.co.uk